Depends on the kinda social media you are into i s'pose.
When i want some news from a certain club i go to their twitter or their club site.Failing that, I would then go to a third source(here or google) and then, and only then would i go to Facebook.
Put twitter followers into the equation or most popular websites and then you might get a more equal answer to the question.
FaceBake is sooooo Yesterday.
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