Quote Originally Posted by tetsujin1979 View Post
While we're on the topic, any chance we can start a movement to have "shirt sponsorship" renamed "advertising"? That's what it really is. The company names pitch side hoardings are not called sponsors, they are advertisers, same goes with jerseys.
No, sponsorship is right. Advertising is a one-off thing: a commercial, billboard, poster etc. Sponsorship is a longer term attempt to create an association in people's minds between the brand and the product.