ok first things first.....
1) acknowledge reality of the situation - the clubs are not attracting punters in reasonable numbers on a consistent basis - honourable mentions to CCFC excepted.
2) tinkering with formats is unlikely to attract new fans to the league - they arent interested in the LEAGUE itself so why would tinkering with the format of something they have no interest in win them over?
3) taking 1 and 2 into account - you have to go all out on a coherent, sustained and professional tv rights package - making the league as covered as possible, as in the face as possible and as sexy as possible - the only way to do this that the FAI have open to them is to link it to the only sexy product they have - the international team - brodcasters want this, they would kill for this - they might even be arsed to climb a tv gantry and cover league of ireland game professionally for once if you told them you had to balls to lock them out of lansdowne road.
tv coverage alone wont lead to any quick fix solution but it will put the league back on a public footing - something it does not enjoy at the moment due to hap hazard inconsistent coverage
if it has a public profile - than at least you can than START to do the hard sell of getting punters back into grounds with serious marketing efforts
- I suspect even the most succesful efforts would only bring relatively small numbers back - but given the low base we have to start somewhere
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