54,321 sold - wws will never die - ***
---
New blog if anyone's interested - http://loihistory.wordpress.com/
LOI section on balls.ie - http://balls.ie/league-of-ireland/
54,321 sold - wws will never die - ***
---
New blog if anyone's interested - http://loihistory.wordpress.com/
LOI section on balls.ie - http://balls.ie/league-of-ireland/
TAL, you have a point about marketing, the FAI gave funds for clubs to have a marketing officer, but no club really got the hang of implementing it, now it's gone. The LOI's a hard sell and Dodge is right in pointing out that clubs themselves should shoulder blame to a degree for not marketing themselves properly. But it's more than just tv, it's more than just clubs or product on the field. It's just some odd little world that hasn't changed in a long, long time. Nor does it want to change.
54,321 sold - wws will never die - ***
---
New blog if anyone's interested - http://loihistory.wordpress.com/
LOI section on balls.ie - http://balls.ie/league-of-ireland/
Yeah all clubs had to have a CPO put in place two years ago didn't they? I know the guy who's at Harps who was CPO, now secretary, is a complete tit who did nothing for the club. Went around a few schools but thats it. Would have done a better job at it myself. Pity I was in college at the time though ;P
Nigel it's something that worked and didn't work, the CPO had a broad brief and to market a club (not just in the commercial sense but to get it into the fabric of the comunity) is commendable, and has been pointed out worked in some situations, though it's not something to just turn on and off, it's a 20 years deal withteh right people, not just jobs for boys (or girls) with connections, but for real pros who can execute it.
Ah yes that was my point, just didn't explain it correctly. I was all for the CPO idea, I still am, I think there simply isn't enough structure in place to advertise the league correctly and I don't think the FAI or RTÉ are exactly doing what they can to promote it either. The idea of a CPO is a good one, but as you said, it needs to be done properly, by a professional. Sadly this wasn't the case with Harps as it was basically handed to whoever would take the job rather than look for someone proper to do it.
Having a CPO is still a requirement for a premier licence.
I doubt the FAI contributed the going rate for a marketing exec (or whatever poncey name they give themselves). They also contributed no budget as far as I'm aware either. Personally, I think the community aspect is much more applicable at a club level, with marketing done at an association level where there could be a team of people. They could be sent to local areas, do media buys on local media etc.
If you attack me with stupidity, I'll be forced to defend myself with sarcasm.
I don't think it is. Once the FAI funding went, so did that requirement
Think it s something like €17k towards a salary. No moreI doubt the FAI contributed the going rate for a marketing exec (or whatever poncey name they give themselves). They also contributed no budget as far as I'm aware either
54,321 sold - wws will never die - ***
---
New blog if anyone's interested - http://loihistory.wordpress.com/
LOI section on balls.ie - http://balls.ie/league-of-ireland/
The Model Club
Tell all the Bohs you know
that we've gone and won two-in-a-row
and it's not gonna be three
and it's not gonna be four
it's more likely to be 5-1.
It's not needed for a Premier Licence we have a Premier Licence and no CPO as far as I'm aware. In terms of clubs hiring people not up to the job, the FAI were part of the interview process and did all their training so they have to take some of the blame.
Upwards to the vanguard where the pressure is too high.
Depends on who's applying, I suppose. If no-one applies, all the training in the world won't change the fact that no-one's applied.
True. The main problem we had was the inordinate amount of time spent implementing initiatives thought up by the promotions side of the FAI that had absolutely no benefit to the club short or long term.
Upwards to the vanguard where the pressure is too high.
Bookmarks