Au contraire Steve, if you did a regression of attendence to loss over the last two decades, you'd find a very strong correlation between the clubs with the largest attendences and the largest losses.
Its like those steak houses in Texas that let you eat free if you eat a 72oz steak. If you don't eat it you pay a small fortune. Large ego'ed lads generally take up the challenge, and fail, whilst more sensible women realise they could never manage it and have a 6oz girls cut.
That analogy sounded better in my head, but the point stands: there is a very strong link between increased revenue leading to increased losses. LoI clubs almost inevitably grow themselves out of business (until they get bailed out in one shape or form).
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