i've started a thread on this Scandinavian football forum, asking for information about Malmo.
Malmo thread
Very helpful bunch.
Malmo sound pretty decent. They all rate them as favourites for the league, and at least as good as a top five first division English team (so no worries then )
Average attendance of 18,715 last year.
A couple of the lads have given player reviews of the team. Should be a good one if it goes ahead.