oh boy I'm not good at football forums
Peadar 1987, you're dead right. Very modest investment in promotion can yield good returns. The thing is, it has to be done consistently to reinforce awareness of the club.
I lived 100 yards from a ground in Dublin for 12 years, and never once got so much as a flyer or leaflet in the door. How do politicians get 8,000+ people/suckers to vote for them? They canvass, with a leaflet: cheap, highly visible, and very effective. They might even do a door-to-door survey (or at least the ones I know/know about) but the key for them is to engage with the punters, and sell the message on the doorsteps.
Get the older underage players out in their club tracksuits, along with members, just one evening every week during the season and preseason, and blitz a a few housing estates in town, or a cluster of city streets. But do it repeatedly over a short time frame (1. survey; 2. results of survey; 3. info leaflet on games, underage trials, membership application, or special offers with local partner businesses etc - three visits over six weeks) and keep rolling over new areas in the alternate weeks. Over the course of a season you could hit literally thousands of homes three or four times for fairly modest cost.
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