Are our main sponsors doing enough for us?

**peadar1987** · 25/02/2010, 9:39 PM

Something I've noticed is that you will rarely see a promotion for the GAA run by the GAA, or for rugby by the IRFU. The norm seems to be that in addition to paying a load of money to be an "official partner" of these organisations, the sponsors seek to maximise their association with the brand by running ads essentially promoting the sort, with a short segment of AIB, or Guinness, or whatever, tacked onto the end. It seems a good system, especially for the sporting body, but also for the company, as mutual growth happens, more people watch the sport due to the adverts you put out, which increases the number of people influenced by your positions as main sponsor.

Could this ever happen with the LOI? The marketing people target an emerging company about to embark on a huge advertising campaign, like say Meteor a few years ago, really push for a strategic partnership, and encourage them to run ads featuring the league as part of their broader advertising strategy?

Just a thought, anyway, to spark discussion in the post-TNB era!

**Acornvilla** · 25/02/2010, 10:00 PM

well i suppose to start it off can anyone think of any up and coming company's that this would be suited too?

**CSFShels** · 25/02/2010, 11:06 PM

Nama.

**WoodquayBoy** · 25/02/2010, 11:17 PM

Just a thought - Ryanair? Not an up and coming company, but one that is already established . . . and yet for the life of me, I can't think of a single sponsorship deal it is involved in, in either sport or otherwise

**Jofspring** · 25/02/2010, 11:26 PM

Since you mention Meteor, has Meteor got any links to any sports/sports teams at the moment? They would be a good company to get involved with as they are Irish and seem to be growing every year. Usually then before the likes of MNS or a live match (LOI, Champions League, World Cup) there would be an ad to say "Meteor proud sponsors of the League of Ireland" etc.... It's good advertising for both parties and with the World Cup coming up its a great opportunity as a lot of people will be watching RTE's coverage of it. I know at the moment it would probably be tough to get a company on board but something like this has to be done even to just get the name of the League of Ireland out there more. Online advertising and posters around cities and towns isn't enough as most people won't take any notice of ads like that or on the internet unless they intentionally go looking for that kind of thing. At least on telly most the time it can't be avoided seeing an ad for it if shown enough.

**SMorgan** · 26/02/2010, 6:43 AM

Originally Posted by WoodquayBoy

Just a thought - Ryanair? Not an up and coming company, but one that is already established . . . and yet for the life of me, I can't think of a single sponsorship deal it is involved in, in either sport or otherwise

http://www.ryanair.com/en/questions/...er-sponsorship

**Jofspring** · 26/02/2010, 8:41 AM

Airtricity is the new sponsor of The League of Ireland according to todays Daily Star.

**pineapple stu** · 26/02/2010, 8:42 AM

Originally Posted by WoodquayBoy

Just a thought - Ryanair? Not an up and coming company, but one that is already established . . . and yet for the life of me, I can't think of a single sponsorship deal it is involved in, in either sport or otherwise

I suppose sponsorship costs money and they don't exactly need the exposure.

**El-Pietro** · 26/02/2010, 8:43 AM

Beamish were great to City in recent years, from their general support of the club and club/fan related events, to the Beamish vouchers for season ticket holders and there were some ads in the echo/examiner mentioning their sponsorship of us.

**tippex** · 26/02/2010, 8:51 AM

Originally Posted by Jofspring

Airtricity is the new sponsor of The League of Ireland according to todays Daily Star.

This could be quite an excitiing development as they have been pretty agressive when it came to switching to them from the ESB and with them going into the Gas market it could be a good time for exposure for the league if they do it right.

**peadar1987** · 26/02/2010, 9:28 AM

Originally Posted by tippex

This could be quite an excitiing development as they have been pretty agressive when it came to switching to them from the ESB and with them going into the Gas market it could be a good time for exposure for the league if they do it right.

Time for an email to the FAI, I think! They never even acknowledge they receive them, but it makes me feel like I'm being slightly useful!

**marinobohs** · 26/02/2010, 10:58 AM

Originally Posted by El-Pietro

Beamish were great to City in recent years, from their general support of the club and club/fan related events, to the Beamish vouchers for season ticket holders and there were some ads in the echo/examiner mentioning their sponsorship of us.

Not sure this is the best example as Beamish no longer exist (taken over by Heiniken) and Cork city.....

**Schumi** · 26/02/2010, 11:01 AM

Originally Posted by pineapple stu

I suppose sponsorship costs money and they don't exactly need the exposure.

Sure they've got more publicity over this hanger nonsense than they would have from any sponsorship deal.

**HarpoJoyce** · 26/02/2010, 11:27 AM

Originally Posted by Jofspring

Airtricity is the new sponsor of The League of Ireland according to todays Daily Star.

http://www.fai.ie/index.php?option=c...=19&Itemid=316

"The partnership deal, which was signed today at the D4 Berkeley Hotel in Ballsbridge for an undisclosed sum, will see the competition renamed the Airtricity League for the next three years"
"In addition to title sponsorship, Airtricity will also have marketing, promotional and branding rights arising from the deal. It will also be the preferred energy partner of the FAI."