I feel like there are a few of sides to why this attitude exists. Rugby has been professional for less than 20 years. The average person interested in sports in Ireland didn't watch or attend rugby games habitually in the first 10 years of that. They're less familiar with the game in general. Therefore, "cheating" (i.e. diving or other acts to gain an advantage) is a lot less obvious in rugby than it is in football — partially because people aren't that familiar with the rules in rugby. My mum could spot Ronaldo taking a dive, but she wouldn't have a clue if Richie McCaw was lying on top of the ball at the wrong side of a ruck or if Paul O'Connell slightly adjusts his position to block the path of a chasing opposition player after a garryowen. A rugby player would rarely take a dive because it's of no advantage (although it has happened), so they have to resort to more subtle things (or sometimes not so subtle).
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