I don't think a direct comparison in terms of achievement is really possible. You're right the rugby team has never achieved more than the bare minimum expectation at a World Cup (though the win over Australia is rightly regarded as a milestone) but the 6 Nations is very tight in the sense that the top four teams are generally quite close in terms of quality, and two of those teams dwarf us in terms of player resources. The rugby team has not achieved as much as it could or perhaps should but that shouldn't mask the reality of how much they've brought the game forward here.
You're right, though, that the soccer team does have different expectations (some of them unreasonable, like the style of football), but again I think we've had the players to qualify for more tournaments than we have.
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