It all goes in cycles, they will create buzz by playing well.
That said, I was born in the US and I have friends that are both Irish born and Irish-AM and I have to tell you I know a ton of people taking off or leaving at 12 to get to a bar and watch the game. There is a bar in Times SQ that has had a big sign up since monday at 7AM and I know a lot of Irish working here who are excited and in to it, girls and guys alike. i actually think this game has been as talked about as any in recent memory from the ex pats I know who are here.... As for empty seats and all that it happens, If Liverpool goes a while without being good it will happen there. Its not going to happen over night missing 4 tourneys in a row.
You should see the Mets crowds, there were like a smattering of people there the last few weeks and their Stadium is barely 2 years old and cost $600 Million. You have to prove to the marginal fans that things are good to get people inside.
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