I seem to remember 3 years ago at Germany 2006, FIFA being very heavy handed in clamping down on "ambush advertising" by any companies who were not official sponsors. Didn't a load of Holland supporters have to watch a match trouserless because they tried to get into the ground wearing lederhosen bearing the name of a non-sponsor Dutch brewery?
I can envisage us watching Ireland topless in South Africa next year because our Eircom logoed shirts are confiscated. Not so funny on a cold winter's evening there. I'd like to think the FAI bear this in mind when selling the new 2010 shirt, but I very much doubt it.
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