LOI magazine?

**pineapple stu** · 12/08/2009, 8:56 AM

Originally Posted by Paddyfield

There were 2 other mags. The (Irish) Soccer Reporter and the utterly sh!te Eleven A Side which was brought out by the same folks who bring out Hogan Stand.

Kickin' magazine too. There's still a website around.

**sheao** · 12/08/2009, 10:29 AM

There 's a german megazeine on Irish soccer aswell as far as a know.

**dcfcsteve** · 12/08/2009, 10:48 AM

Originally Posted by padjoe

Honestly while we are here as a matter of interest who out of the 12,000 odd fans who watch LOI week in, week out would honestly or could afford to subscribe to a magazine. i've made no secret of the fact i'd love to launch one but no point if no one would read it, buy it, advertise in it.

Like the game itself, you won't cover your costs on magazine sales (entrance money) alone. You'd need to get decent regular advertising to make it a goer - which is itself dependent on circulation, which makes it a bit catch 22 (though there's ways to boost your circulation, particularly in the short-to-medium term) . That's what killed off Soccer Magazine - it losts its anchor advertiser when the rules changed on advertising cigarettes.

Anyone starting an LOI magazine would need to do it with a clearly thought-out strategy, a reserve of money, a plan to stick with it for at least two whole seasons, regardless of initial sales. Magazine's need to be built-up over time. Onside magazine appeared to have been run very amateurishly in every way, and with no plan beyond ther short-term, which is why they failed.

**dcfcsteve** · 12/08/2009, 10:50 AM

Originally Posted by sheao

There 's a german megazeine on Irish soccer aswell as far as a know.

As far as I'm aware that's just one kid/fella doing it online out of personal interest.

Think about it - we can't get an Irish soocer magazine to work financially in Ireland, let alone in a different country with a different language !

**padjoe** · 12/08/2009, 1:14 PM

Originally Posted by dcfcsteve

Like the game itself, you won't cover your costs on magazine sales (entrance money) alone. You'd need to get decent regular advertising to make it a goer - which is itself dependent on circulation, which makes it a bit catch 22 (though there's ways to boost your circulation, particularly in the short-to-medium term) . That's what killed off Soccer Magazine - it losts its anchor advertiser when the rules changed on advertising cigarettes.

Anyone starting an LOI magazine would need to do it with a clearly thought-out strategy, a reserve of money, a plan to stick with it for at least two whole seasons, regardless of initial sales. Magazine's need to be built-up over time. Onside magazine appeared to have been run very amateurishly in every way, and with no plan beyond ther short-term, which is why they failed.

that is fair enough point but it'd still be interesting to see who'd put their hand in their pocket.

**dcfcsteve** · 12/08/2009, 1:21 PM

Originally Posted by padjoe

that is fair enough point but it'd still be interesting to see who'd put their hand in their pocket.

Definitely.

BTW - if someone had a serious proposal re an LOI magazine, and the time to put into it, I'd be interested in putting a bit of help and funding into it to help get it off the ground.

There'd need to be a clear and sensible business plan for it, and I'd need to be convinced that someone could make a proper go of it, but the offer of some help and assistance is there. I could put a bit of funding behind the concept, and I also have a background in Marketing so could help advise on that.

**padjoe** · 12/08/2009, 1:36 PM

Originally Posted by dcfcsteve

Definitely.

BTW - if someone had a serious proposal re an LOI magazine, and the time to put into it, I'd be interested in putting a bit of help and funding into it to help get it off the ground.

There'd need to be a clear and sensible business plan for it, and I'd need to be convinced that someone could make a proper go of it, but the offer of some help and assistance is there. I could put a bit of funding behind the concept, and I also have a background in Marketing so could help advise on that.

this has suddenly turned into an episode of dragon's den...seriously you're just one so far. everyone says they'd love to buy a magazine if it was involved in the LOI/Irish football but for all of the talk of everyone wanting to save Cork City, the attendances haven't improved dramatically. i've been working on a business plan since i left college years ago but it just doesn't seem to be a good time in the current economic climate...

**Calcio Jack** · 12/08/2009, 1:46 PM

Rule number one : don't reveal any details of your business plan to a potential investor/assistent until you (A) have them provide you with proof that they actually have meaningful funds and (B) that they have skills that you require and optional (c) get them to agree that any funding they put up will be repaid from future 'net' profits.... in other words beware of spoofers and chancers

**L37Ultra** · 12/08/2009, 1:48 PM

Originally Posted by sadloserkid

It didn't help OnSide that it was complete and utter crap.

And it nearly physically impossible to find it in any store.

**padjoe** · 12/08/2009, 2:01 PM

onside only last one issue, did it not? the one with george o'callaghan on the cover ...

**dcfcsteve** · 12/08/2009, 3:59 PM

Originally Posted by Calcio Jack

Rule number one : don't reveal any details of your business plan to a potential investor/assistent until you (A) have them provide you with proof that they actually have meaningful funds and (B) that they have skills that you require and optional (c) get them to agree that any funding they put up will be repaid from future 'net' profits.... in other words beware of spoofers and chancers

Good ponts CJ.

And not at all influenced by your patent dislike of me.....

**dcfcsteve** · 12/08/2009, 4:02 PM

Originally Posted by padjoe

onside only last one issue, did it not? the one with george o'callaghan on the cover ...

Yes. There was talk of more to follow, then talk of one a season later, then the talk stopped.

I don't know the guys involved in it, but did have a PM exchange with them once. Withouht wanting to be unfair to them, they didn't seem to be on the ball with it all - e.g. the magazine just suddenly appeared one week, without any promotion of it on here or in places where other members of their target/core audience would frequent.

**oriel** · 12/08/2009, 5:12 PM

'The Soccer Magazine' was a great publication, full glossy, loads of colour. Your total pre internet fix for LOI !!

I used to get it every month, think I also have all of the editions somewhere in a box, they used to give attendances for every match, although I did recall a lot were largely over-stated.

The previous mag before this 'The soccer reporter' from late 70`s (maybe earlier) was in newspaper style, I just about remember this, think it was pretty good too.

Would love to see another decent mag hit the press.

**BohDiddley** · 13/08/2009, 8:11 AM

Originally Posted by John83

how has the recession, the financial problems of Cork et al and Pats' fine European result altered the obvious theoretical and demonstrated lack of economic viability of an LoI magazine?

I don't know. But I would refer you to post 26 in this thread.

**BohDiddley** · 13/08/2009, 8:21 AM

Originally Posted by dcfcsteve

Like the game itself, you won't cover your costs on magazine sales (entrance money) alone. You'd need to get decent regular advertising to make it a goer - which is itself dependent on circulation, which makes it a bit catch 22 (though there's ways to boost your circulation, particularly in the short-to-medium term) . That's what killed off Soccer Magazine - it losts its anchor advertiser when the rules changed on advertising cigarettes.

Anyone starting an LOI magazine would need to do it with a clearly thought-out strategy, a reserve of money, a plan to stick with it for at least two whole seasons, regardless of initial sales. Magazine's need to be built-up over time. Onside magazine appeared to have been run very amateurishly in every way, and with no plan beyond ther short-term, which is why they failed.

Good to see some hard-headed thinking on this. Too often, discussion of the topic is polarised by romantic amateurism at one end and dismissive cynicism at the other.

Two thoughts:
1. In an ideal world, there is no reason why the FAI should not fund, at least in part, a decent independent magazine to promote the league. Of course, they'll plead poverty etc., but it's worth a try, with the proviso that the mag would not be officially branded.

2. The product has to be right. Such a magazine should use professional journalists and pay them the going rate, to produce and edit material that people want to read. This investment will mean taking a financial hit. With no disrespect to anyone, I feel that previous attempts seem to have been driven more by people's desire to write rather than to produce a viable publication. An amateur labour of love will get you a few issues but then will die.

**dubman** · 13/08/2009, 10:49 AM

a new irish running mag has started up. its going very well from what i hear. Its mailed to you for free , money is then made by ads in the mag
http://www.rundirectireland.com

could something like this work for LOI?

**Sunny Jim** · 13/08/2009, 10:52 AM

Originally Posted by padjoe

onside only last one issue, did it not? the one with george o'callaghan on the cover ...

The one I have at home has Kevin Doyle on the cover. It was the June 2008 issue I think.

**BohDiddley** · 13/08/2009, 5:11 PM

There was an Irish football site that stopped publishing two or three years back. Brilliant match reports etc. Can anyone remember what it was called, and who did it?

**fionnsci** · 13/08/2009, 6:26 PM

Originally Posted by Sunny Jim

The one I have at home has Kevin Doyle on the cover. It was the June 2008 issue I think.

Same interior as the George O'Callaghan version. Doyle one sold outside the Serbia game in Croke Park.

**Mr A** · 14/08/2009, 9:52 AM

Originally Posted by BohDiddley

There was an Irish football site that stopped publishing two or three years back. Brilliant match reports etc. Can anyone remember what it was called, and who did it?

Irish Football Online I think, and it was Tom Carey that ran it. Brilliant site at the time.