The Irish FA is looking for a new sponsor for the Premiership after JJB Sports decided not to extend its one-year deal.

"We're in discussions with a number of parties and these talks are at a critical and sensitive stage," said IFA Head of Marketing Geoff Wilson.

Wilson confirmed that JJB Sports will remain as Irish Cup sponsors for another two seasons.

Ladbrokes will continue to sponsor the Irish League Championship.

Story from BBC SPORT:
http://news.bbc.co.uk/go/pr/fr/-/spo...sh/8091536.stm