Obviously we were working off different definitions of the word "event". Maybe "occasion" would be a better work for what I was talking about.
The EPL may have the marketing machine behind them, they may have the classy clubs, they may have the best players and all the money, but there's one thing they don't have, and that's something Irish fans can genuinely get worked up about. You only have to look at the GAA county championship to look at how much these regional and national rivalries actually mean to people.
If the LOI can tap into that with good marketing, we'd have a situation where people in the community view each match as more than just a football match, and care far more about the result than one between two teams whose home cities they couldn't even point out on a map.
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