And the countdown is on.
http://www.shamrockrovers.ie/news/55...ising-campaign
Well if thats not promoting your club and the League and thats very very positive if not to say very attractive and eyecatching. The idea of the Luas carriages s excellent and it looks very good. Do you expect it will stay like that though after 2 weeks?
Shamrock Rovers will be a success in Tallaght with such a catchment area and it is clearly establishing itself in the community there.
Aye,
I was on the point of posting this.
One of these most professional and impressive off field venture I have seen in a long times.
This looks great! I'm impressed by this advertising campaign. I like mostly the ads in the LUAS.
Just think what the league could be like if other clubs were run with such foresight, passion and sensibility.
This is where all clubs should be aiming to be IMHO. (Not geographically I hasten to add)
Easier said than don to be honest. Historically Shamrock Rovers will always be a household name and I'm delighted for them they have a home they can call their own but for them its effectively a clean slate. They have existing support and a new catchment and a good catchment at that and also an attractive brand new stadium.Originally Posted by Maynard
Looking at a local example I've seen, and been involved with Finn Harps and an attempt to spread the word and get the fans out. It was for the most part failed effort. Much of it the clubs failing in its unwillinness to address a rot withing the club structure and I guess people had enough of been called upon to help the club out.
Obviously if you are at the pinnacle of the game in the countries top league you should be attractive and appealing to the wider audience. We all know where the appeal is but looking at the example set above thats real progress and real intention and so positive.
Just an opinion.
Looks great, Rovers are going about establishing a presence in Tallaght in a very impressive manner. It must be an expensive campaign, should pay off in the long run though I suppose.
Last edited by Longfordian; 08/03/2009 at 8:57 PM. Reason: typographical error
Upwards to the vanguard where the pressure is too high.
Great job, I know its a well worn cliche, but a strong Rovers is essential for the league.
Excellent stuff by Rovers -companies ususally pay their ad agencies very good money to come up with campaigns like this, so great to see an LOI club doing it for themselves.
Rovers have a big advantage over all other LOI clubs in the fact they are an existing brand with a genuinely new product (football in Tallaght) and some genuinely 'new' news to talk about. But there's no reason why other clubs couldn't look to follow the essence of what Rovers is doing here.
They should hopefully have full houses for the first few games off the back of this.
Absolutely streets ahead of every other club in the country. Should get people talking too.
genuinly delighted for rovers i was at the very last game at miltown over 20 years ago, always had a soft spot for them - wish i could be there on friday
Very true. Rovers have had half a year to prepare for this.Rovers have a big advantage over all other LOI clubs in the fact they are an existing brand with a genuinely new product (football in Tallaght) and some genuinely 'new' news to talk about. But there's no reason why other clubs couldn't look to follow the essence of what Rovers is doing here.
It's still brilliant, though. It'll definitely get people talking.
Fair play to Rovers. Very positive promotion of the club. I'd say it cost a good few bob anyway. Hopefully it pays off for them
True. It is really like a brand relaunch as everyone knows the name already.
Maybe Rovers should be giving presentations to the other clubs showing them how they organised their marketing.
Good news stories are rare in the league so something like this will also benefit other clubs indirectly.
It's easy to say Rovers have a new brand to launch and so have an unfair advantage. Bohs could be plastering buses, or at least a few billboards in Phibsborough showing off the double winners, or building up anticipation of a crack at the Champions League. Instead the mentality of most clubs is to chuck out a few flyers in local shops and instead spend their thousands on mediocre players.
I've no marketing or business degree, but if clubs spent tens of thousands on this sort of advertising, instead of hundreds of thousands on a single player like Joe Gamble, it might make a bigger difference to crowds and the perception of the league than it would by massively overpaying certain players.
impressive. VERY impressive.
Looks ridiculously good. Excellent for any tourists too who want to catch a live game in the capital. Well done Rovers.
'Fascists dress in black and go round telling people what to do, where as priests.....'
The council out in Tallaght must one of the few in Ireland who actually "get it" that tourists are not interested in GAA, but soccer.
This is another reason the GAA sent out their "jesuits in the shadows" to try and kill off Rovers in Tallaght. To this day I am amazed that Rovers/Soccer won that case. Must not been too many Opus Dei/Bogballers in SDCC.
Last edited by Boh_So_Good; 09/03/2009 at 12:19 PM.
Must you lower the tone of this thread with your anti-GAA talk?
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