Aviva Stadium

[crc]

€40 million off the stadium bill in a credit crunch. This is money that the FAI would have to find elsewhere. This is not a stadium that was called after Jimmy Dunne or Johnny Carey. It was called after a road in Dublin 4.

Happy to call it the Aviva stadium and glad they invested in Irish football (and rugby). I'll certainly be feeling very positive towards the company.

Great deal all round - they get name recognition as they try to establish the brand in the market and we get the cash to fund the development.

Correct.

[kingdom hoop]

The Hibernian would have sounded better. Surely? It's not too late to change!

Yeah I was thinking along those lines too. I like the way Kerry GAA are sponsored by Kerry Group, as opposed to say Cork and O2. Something a bit more Irish would've been nice. On a practical level though it has to be Aviva for the international exposure dimension.

As a hop-ball aside, given the financial turmoil of the country would people support the selling of the name of O'Connell Street to say, Ryanair, so that the main street in the country is then Ryanair Street, complete with statue of Michael O'Leary as the modern-day Liberator?

[Crosby87]

I heard they are naming it Shane McGowan Arena. Any truth to that?

[crc]

...would people support the selling of the name of O'Connell Street to say, Ryanair, so that the main street in the country is then Ryanair Street...

That's a brilliant idea

[Wolfie]

.............would people support the selling of the name of O'Connell Street to say, Ryanair, so that the main street in the country is then Ryanair Street, complete with statue of Michael O'Leary as the modern-day Liberator?

There's enough people associated with flying on that street already.

[BonnieShels]

The Hibernian would have sounded better. Surely? It's not too late to change!

Unfortunately by the time the stadium is completed Hibernian as a brand will no longer exist. They're in the process of changing if ya haven't noticed all those annoying ads the last month with HibernianAviva all over them. Same as with Norwich Union over on the mainland.

[John83]

As a hop-ball aside, given the financial turmoil of the country would people support the selling of the name of O'Connell Street to say, Ryanair, so that the main street in the country is then Ryanair Street, complete with statue of Michael O'Leary as the modern-day Liberator?

It's the logical conclusion.

I really despise the entire advertising industry. Not for anything specific. Just for existing.

[crc]

I really despise the entire advertising industry. Not for anything specific. Just for existing.

I feel kinda the same way, but you have human nature to blame for it. I think the only thing you can do is try to reward companies that are clever / discreet / sympathetic with their marketing strategies.

[tetsujin1979]

I think that the advertising industry has evolved to the point where it's a necessary evil

[Razors left peg]

whether we call it Landsdowne Road or the Aviva Statium it is still going to look fantastic if this virtual tour is anything to go by...
http://www.fai.ie/virtualtour/

[OwlsFan]

They've applied to register the name as a trade mark:

http://www.patentsoffice.ie/eregiste...pli=2009/00231

[Stuttgart88]

A letter in the Irish Times yesterday suggested that the new ground be now known as The Palindrome. Quite funny I thought.

[Wolfie]

whether we call it Landsdowne Road or the Aviva Statium it is still going to look fantastic if this virtual tour is anything to go by...
http://www.fai.ie/virtualtour/

Certainly looks impressive..........

[NeilMcD]

I think its great they pay the FAI to call it Aviva and we all call it Lansdowne Road. Whats the problem

[John83]

A letter in the Irish Times yesterday suggested that the new ground be now known as The Palindrome. Quite funny I thought.

I like that. We could get Michael Palin to open it too.