There is a lot of history behind the Lions. Never mind Skysports, it predates TV.
As for giving Irish people an excuse to wear a British jersey, given the amount of English football jersies in the country I don't think people have to search too hard for an excuse.
I find that a lot of the blow in fans of rugby who never played or supported an AIL or junior side are the ones that are bothered by the Lions and to a lesser extent the international side. For most people that grew up with rugby, the Lions is a rare example to watch the best of the 4 nations play together.
Maybe now is the time to make it more inclusive and bring in France and Italy, in the same way the Ryder Cup did it the 70s. I suspect that would end the complaining, as it's real driven from an anti-British stance whatever the reasons given.
Now is probably a good time to widen it as I can't see any scratch side being as competitive as in the past now the professional game is embedded.
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