The other night at the 83 dinner, they showed footage of a game from the mid eighties,
during the coverage on the game it also showed the old Souveneir shop.
Many items on sale at the time, such as programmes, badges, scarves etc.
Fast forward to 2008, we have no club shop.
Merchandise is hard got, and what is available, how much revenue do we receive?
We seem to have very little control over this dept.
The club need to put a plan in place as regards merchandise.
We need to sit down with our kit supplier and come up with a range for 2009.
i.e. decide this is the club tracksuit, club polo, training top etc and make them available for sale asap through which ever channel benefit’s the club the most.
At the moment you can walk into Jako and get the Rovers crest printed on anything.
What benefit is this to the club. i,m not having a pop at Jako here it’s a business and will not turn custom away, it’s the clubs responsibility to look after its own interests
Look at last season for example, how many games into the season was it before the first team received its new strip never mind it being made available to the fans.
Contrast this set up with say, Shamrock rovers.
http://www.shamrockrovers.ie/srfcshop/
I know the club probably cant afford to launch an online shop but look at the difference in approach as in regards to merchandise
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