They dont receive all the money when you take VAT and the cost of making the item. I know down here a scarf selling at 12 when you take out purchase cost etc only shows about 4 profit
Plus there is no risk to the club with stock left over.
I don't know how our sales are going but I have received plenty of enquiries about it already through our official website
You do realise the clubs have to pay for merchandise they sell themselves?Originally Posted by lucanhoop87
40% profit margin for licensing something they don't even have to stock isn't to be sneezed at. I'd say thats as good a margin as they get on stuff they sell themselves, if not better.
Probably better...
Still, I can't see too many takers for a 'Bohemians FC' scarf.
I could see this useful to some of the smaller clubs in the league. Cork City already have online shop & city centre club shop with quiet large rent so is fairly obvious why we did not join.
As mentioned above actual pictures of the items & not just the design would be much better. Can't tell the quality from the design images.
Dead right thats a typo on the composite for the website. The actual scarf of course has Bohemian F.C.
Thats not why Cork arent in. Yes pics will be much better and will replace the drawings soon.
I'd imagine Cork aren't in as they were in Examinership at the time this was formulated (and couldn't sign contracts)?
Wouldn't exaplin the other clubs not involved. As far as I can see there's no down side for clubs. Worst case is they get some free advertising. Best case is they sell a truckload of merchandise hassle free.
I hope its a success for all concerned but as previously posted, I have my doubts
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The lack of understanding of how economics works of some posters on here is frightening!
When you buy something in the club shop the club make (after VAT and other expenses) roughly 10-15% of the purchase price. Buying stuff in the club shop does not mean they get all the money!
The pack items were chosen for various reasons including:
Visibility
Quality
Difference to whats already available
Practicality for shipping
We were going to include a mug but the cost of shipping and the probability of breakages just made it impractical.
This idea isnt really aimed at the likes of us who will just wander into the club shop and buy a hat or a scarf or something. It'd be great if people like that buy the pack but we havent based our sales forecasts on this alone.
This is a brand new idea and to be honest we dont know if itl work or not (we think it will!). If it does work everyone wins. The clubs get lots of money for NOTHING, We make a few quid and supporters get good quality products.
If it doesnt work well......
Correct on Cork. Galway were out because of contractual obligations to their kit supplier.
Wexford are the only club who could join but didn't.
You can't spell failure without FAI
I like the idea, but its hugely overpriced. Im an excile myself these days, Im considering getting it, and i probably would of if it was cheaper. A price of around 50 - 60 euro would of convinced me.
now granted you couldnt give clubs 30 euro then, but Im not sure if you'll sell enough of them.
i think the membership, were you renew it every year with different items is a great idea. Maybe im not an excile long enough to want to pay over 80 euro for it
MD
id actually quite like a cork city "luggage spotter" if i could buy one on its own - for about a 5er, thats the kind of cheap tat i love to buy when im in the club shop! handy for European trips - if we ever have one again
Until you all have one, of course...
I'd be far more interested if the hat and scarf didn't have myteam.ie on them but I can see why they have it there.
I'm not going to knock something out of hand before it has been fully launched. If people want to buy it, then fair play not a problem. Their club are benefiting happy days. Those clubs opting out might want to keep a direct involvement in the quality of products that represent their club
No one has explained what the affiliate card is, even though a few have asked. Another poster enquired as to why you didn't do a bit of market research here for free amongst your target market and finally, the branding of the stuff with the company website is a huge error.
Did you ever consider the thought of having the items individually for sale via mail order with a percentage to the club?
I think its a good initiative, good luck to whoever is behind it even if it is a little pricey...
Whoa!
Are you saying that a club who purchase a scarf at 4 inc del and VAT and sell it for 10 inc VAT (if they are registered) will only have a net return of between 10-15%?
I've sourced many of the items on a like for like basis based on 100 pieces and if a club cannot come out with at least 60% margin they are doing something wrong.
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"It's time for the FAI to grow up." John O'Donoghue, Minister for Sport, RTE , Sunday 7 Nov 2004
If you can get a scarf at 4 including delivery and VAT then obviously you should make more. Heres a quick Sum to help clarify.
Sale price 10.00 inc VAT
VAT 1.15
Cost of goods EX VAT 4.25
Profit before overheads 4.60
This is fine if you dont have an actual shop but the example I was using was based on an actual club shop i.e. Drogheda or Cork or Limerick where there are overheads such as Rent,wages,Light etc etc.
An affiliate card is a card that shows you are an affiliate of the club in question. Each club is treating them differently. Some are giving club shop discounts and all are organising discounts through their sponsors. The clubs will also run different offers through the season for Affiliates. Speak to your club for further info
We did market research. How do you know we didnt ask some of the posters on here? (We did) There is absolutely no way should market research of this kind be done on a PUBLIC internet forum.
We think this will work but if it doesnt the only people who lose is us. The products chosen are the best quality in their field and we hope people will recognise this when they actually see them in the flesh so to speak.
The Myteam.ie logo is on the hat and scarf to make them truly unique. If we didnt have it we would have been accused of just including a hat and scarf that could be bought in the club shop! Its like having Umbro on the Bohs jersey etc. So its right that was should get some extra advertising. When the scarf is worn you wont even see the myteam logo.
The whole point of this is that the clubs dont have to spend money on this. If we had tried to flog the stuff individually to clubs they (rightly) would have told us to take a hike!
This is where I see the Affiliate Card causing problems ... discounts being
organised for people who paid €80 for items sold independently of the Club.
There are a lot of people who join various club membership schemes etc linked
with clubs and it might not go down too well when they are told that they only
qualify for this new discount card if they sign up to another deal which is not
even run by the club.
This isnt a critisim of myteam btw, I just reckon Clubs will have to be careful
what way they use this "affiliate card" ... as in people will be affialiated to the
Club by joining a mail order thing not actually run by the Club.
Larry Be Wyse
www.acsportsimages.com
Quite like this, but total cost with delivery to Prague is 100 quid. Thats a bit much. I get all kinds of things delivered here from Dublin all the time and the myteam.ie delivery costs are definitely a bit ott
I accept that there are practical considerations but there were many other unbreakable items which most clubs don't do and cost relatively little to ship: Mouse Mats and proper Gear Bags being the first items to spring to my mind. Or Gloves, while you're doing a hat and scarf. What football fan has never been cold? Jackman Park is the coldest spot in Limerick.
Well who is it based on then? This League of ours gets the kind of attendances the Catholic Church are moaning about. The fans we get go to the club shop. Who passes it out and goes home to buy their gear on the net?
Look, I think the pack is an amazing idea but the errors are glaring. Get rid of the pap, get people on here to make suggestions about the things they'd want in a pack they'd pay 100e for and you've got guaranteed sales right there. We all appreciate that you're trying to do somehting good but if you're not going to listen to the end user then your career in business is over before it starts.
All the best of luck with everything.
We tend to believe that words enable thought. But words can also substitute for thought.
- Richard A. Posner
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