How are they increasing resources?
They have the same amount of games and the highlights will be Friday now instead of Monday. Its window dressing. Nothing more.
As of next weekend. There will have been 22 live GAA games on TV so far this year. on average 5 per week for the past 5 weeks.
10 further games fully deferred.
Numerous colleges and club games games live on-line.
A 2 hour highlights programme on rte on a Sunday for the last 3 weeks.
A 1 hour highlights programme on TG4 on Monday night.
A 2 hours highlights preview / show on eir every Wednesday for the last 3 weeks.
And its mid Feb - virtually the off season!
That is how you promote your sport.
What John Delaney and Fran Gavin have given us is a simple re-arranging of the deckchairs and an announcement of a non-existent new competition. Its just as well that these guys are not answerable to anyone because they would have been long gone otherwise.