More Aggressive Approach Needed

Continuing on from the great Pats poster I think its time for the FAI to get more aggressive in their approach in trying to attract more people to Eircom League matches.IMO the eircom league adds currently on the tele do not go far enough,what is needed is a good TV add shown on Sky Sports during half time of big English Premiership matches (for viewers in Ireland only of course) basically saying if your Irish and a football fan then support your local football team.Also at Ireland games there is no one encouraging fans to go to Eircom League matches even an announcement at half time would be a good start.What do people think.

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Originally Posted by inchicore_saint

Continuing on from the great Pats poster I think its time for the FAI to get more aggressive in their approach in trying to attract more people to Eircom League matches.IMO the eircom league adds currently on the tele do not go far enough,what is needed is a good TV add shown on Sky Sports during half time of big English Premiership matches (for viewers in Ireland only of course) basically saying if your Irish and a football fan then support your local football team.Also at Ireland games there is no one encouraging fans to go to Eircom League matches even an announcement at half time would be a good start.What do people think.

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Those adverts for the league showing 2 guys in the ground talking about a match did nothing for me. Empty ground with no atmosphere the whole thing is a joke. Somebody posted some adverts of what they do in Norway and it was good a lot better.

Will adverts attract people to LOI games?

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Originally Posted by pete

Will adverts attract people to LOI games?

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It won't hurt Pete, i think but it will cost money and as i am no expert on the price to make an ad like the Norweigans made i would say it is money the FAI don't have to invest.

TV advertisements definitely work.

Look at the build up sky do for English league. They show great goals, crowds roar, bright colours and swift camera action, with a voice over with a radio like voice telling us about the great action.

I know after seeing this, it wets my appetite and I begin to look forward to the league season.

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Originally Posted by pete

Will adverts attract people to LOI games?

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Those Norwegian style ones just might, top class stuff really.

I was actually thinking the other day about the FAI taking a Ryanair style approach to advertising the league. Thier ads have been in-your-face, cheeky, witty and memorable as well as disparaging of the bigger competition.

These are the sorts of ads they've been running;

http://www.asa.org.uk/NR/rdonlyres/E...ryanair_ad.jpg

http://www.larryni.me.uk/blog/wp-con...08/ryanair.jpg
http://www.airflights.to/Airlines/Eu...airSarkozy.jpg

I think you're right.

The 'softly, softly' approach has been used, and has failed. It's time for a more blunt-force message. It it takes posters like the St. Pats one, laying the guilt trip on people, so be it. These barstoolers have done nothing to deserve anything else.

How about a coupon for free admission to an EL game included with Interantional tickets, each increase in international tickets of €2 would give a fund of c€100K to redeem vouchers.

This would be enough to redeem 6,500 tickets approx at €15 per ticket.

I know a lot of EL supporters go to internationals, who would be on a winner but it might just encourage a few more to attend.

Or coupon could be 1 free with a full paying fan, or €15 off admission price etc.

As another poster said the Ryanair way is the way to go, the cheeky adds will get the message across.That John Delaney needs a good kick up the arse,its so obvious what needs to be done but Delaney has his head stuck so far up Trapattonis arse he cant see whats going on in the league of Ireland.

It's definitly time that the F.A.I in part with all the clubs get a lot more in the faces of those who choose to align themselves to british teams rather than support an Irish team and help further the league, the barstoolers have no good reasons to lay their loyalties to british teams and the sorry excuses can only be quashed with some more aggressive tactics by everyone concerned with the league.

If it is too late for the older barstoolers it may make all the difference with younger fans and may stop them supporting a team they have no connection with, that is completely over hyped and utterly insists upon itself! Something should be done s their is very little to lose?

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Originally Posted by Rovers Maniac

Somebody posted some adverts of what they do in Norway and it was good a lot better.

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Link?

I'd love to see them...

Cheers... ah... Big Ears :D

They should do what the GAA clubs do and give the bulk of International tickets to the clubs. So the season ticket holders at all LOI get first choice on tickets. This would definitely ruffle a few feathers in the ole ole crowd but it would reward the real football fans that go to matches every week and keep football alive in this country. Clubs would sell a lot more season tickets due to this, and more people will be compelled to go to matches because they have bought a season ticket.

Those Norwegian ads, and the adds for the premiership mentioned above aren't about getting people to th game, they're about getting people to watch it on TV. I'll grant you that if we built a TV audience, I'd like to think it'd trickle into the gates but TBH there's no point in a massive ad campaign if the people coming to the games find rubbish grounds when they get there.

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Originally Posted by Louth4sam

They should do what the GAA clubs do and give the bulk of International tickets to the clubs. So the season ticket holders at all LOI get first choice on tickets. This would definitely ruffle a few feathers in the ole ole crowd but it would reward the real football fans that go to matches every week and keep football alive in this country. Clubs would sell a lot more season tickets due to this, and more people will be compelled to go to matches because they have bought a season ticket.

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So anyone who is not an EL supporter should lose thier international tickets?

Why should an EL supporter get priority over the thousands of people that coach, manage and help out in schoolboy and junior football etc??

Why should an EL supporter get priority over somone on the block booking for the past 10 or even 20 years?

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Originally Posted by Greenforever

So anyone who is not an EL supporter should lose thier international tickets?

Why should an EL supporter get priority over the thousands of people that coach, manage and help out in schoolboy and junior football etc??

Why should an EL supporter get priority over somone on the block booking for the past 10 or even 20 years?

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I'd say there are less than 5,000 LOI season tickets holders and only a small percentage would be looking for International tickets. So it would hardly put too much of a dent in the total number of tickets. More people would buy season tickets though if they new it would guarantee them international tickets. This would not only give the clubs more money but would increase attendances too.
Fair point about the thousands of people that coach manage and help out with schoolboy football. Yeah your right they should be looked after if possible.

I don't think it would be a case of "EL supporter get priority over someone on the block booking for the past 10 or even 20 years" as the new Lansdowne has a far greater capacity then the previous one. Why not give first choice on these tickets to LOI season ticket holders before giving them to people on the waiting list or to the general public?

Those Norwegian ads are excellent. As Dodge said they are for TV coverage but wouldn't be surprised if they attracted people to go to games as well.

As part of a new sponsorship package (hopefully!) next year similar ads could be aired.
I'd imagine some recent film school graduate would put something decent together and it wouldn't cost the earth.

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Originally Posted by Greenforever

So anyone who is not an EL supporter should lose thier international tickets?

Why should an EL supporter get priority over the thousands of people that coach, manage and help out in schoolboy and junior football etc??

Why should an EL supporter get priority over somone on the block booking for the past 10 or even 20 years?

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Ware these mutually exclusive? Why can't someone who runs a schoolboys club be a LOI fan?