I wanted to ask how come the name change of the LOI to the Eircom league has been accepted and is in broad use by the fans.
It has always been the LOI to me. No matter who the sponsor is, I don't see that as a reason for the fans to adopt the sponsors name or simply use EL when referring to their league.
It used to be a bad joke when it was called the fried chicken league.
How would you like if your club's sponsors wanted the club to be named after them?