BOI Bogeyman Advert

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20/08/2007, 1:14 PM
pete

BOI Bogeyman Advert

Comment on adverts seems to be the thing on here these days so...

First we have an elf girl, now Dave Bogeyman...

Anyone else think a bogeyman trying to sell a Bank is strange to say the least? Linking banking with the Bogeyman isn't the wisest. Then again Irish Permanent use a gangster character to sell mortgages... :eek:
20/08/2007, 1:35 PM
Ash

Ulster Bank used a talking hippo a good few years ago!

Good old Henry Hippo!
20/08/2007, 3:09 PM
Pauro 76

Quote:

Originally Posted by Ash

Ulster Bank used a talking hippo a good few years ago!

Good old Henry Hippo!

How about First National and their buzzy bees?
20/08/2007, 3:16 PM
shedite

Quote:

Originally Posted by pete

Anyone else think a bogeyman trying to sell a Bank is strange to say the least? Linking banking with the Bogeyman isn't the wisest. Then again Irish Permanent use a gangster character to sell mortgages... :eek:

The ads got you talking about the bank.

It must be doing something right!
20/08/2007, 3:28 PM
superfrank

Quote:

Originally Posted by shedite

The ads got you talking about the bank.

It must be doing something right!

Bingo.

I have to say I always liked the Churchill ads with the dog talking.
20/08/2007, 4:13 PM
Bluebeard

Quote:

Originally Posted by superfrank

Bingo.

I have to say I always liked the Churchill ads with the dog talking.

Oooooooh No!
20/08/2007, 7:24 PM
BohsPartisan

Quote:

Originally Posted by Bluebeard

Oooooooh No!

Ditto. Horrible ad.
21/08/2007, 10:54 AM
dahamsta

I've always thought that PTSB using a gangster from the Sopranos was just a bizarre idea.
21/08/2007, 11:23 AM
Countyman

Quote:

Originally Posted by Ash

Ulster Bank used a talking hippo a good few years ago!

Good old Henry Hippo!

I got twenty quid years ago for dressing up as Henry and handing out balloons to traumatised kids in the local paddys day parade.

Embarrasing but got ****ed that day with the money. Happy days.
21/08/2007, 3:52 PM
pete

Quote:

Originally Posted by dahamsta

I've always thought that PTSB using a gangster from the Sopranos was just a bizarre idea.

At last someone else... :cool:
21/08/2007, 4:02 PM
Wolfie

Quote:

Originally Posted by pete

Anyone else think a bogeyman trying to sell a Bank is strange to say the least? Linking banking with the Bogeyman isn't the wisest.

Charlie Haughey wasn't available.
21/08/2007, 4:56 PM
First

Quote:

Originally Posted by Countyman

I got twenty quid years ago for dressing up as Henry and handing out balloons to traumatised kids in the local paddys day parade.

Embarrasing but got ****ed that day with the money. Happy days.

Ah the good old days of getting ****ed on �20, you wouldn't go out the door now if thats all you had. The Euro the greatest rip off in Irish history and the ****ers didn't even wear balaclavas.
22/08/2007, 12:58 PM
dcfcsteve

Quote:

Originally Posted by shedite

The ads got you talking about the bank.

It must be doing something right!

Classic misunderstanding of advertising. This would only be true if people had never heard of BOI. But they hardly suffer from an awareness issue, so people talkling about them is irrelevant.

The big question is - what do you actually remember from the ad ? Is the bogeyman or elf pretty much all you remember ? If so, then it's a crap ad, as the drama overwhelms the message. They're looking to advertise their products - not make wacky ads...
22/08/2007, 1:03 PM
John83

Quote:

Originally Posted by dcfcsteve

Classic misunderstanding of advertising. This would only be true if people had never heard of BOI. But they hardly suffer from an awareness issue, so people talkling about them is irrelevant.

The big question is - what do you actually remember from the ad ? Is the bogeyman or elf pretty much all you remember ? If so, then it's a crap ad, as the drama overwhelms the message. They're looking to advertise their products - not make wacky ads...

Name a bank.
22/08/2007, 1:09 PM
Wolfie

Quote:

Originally Posted by John83

Name a bank.

Chris Eubank.
22/08/2007, 1:11 PM
Dodge

Quote:

Originally Posted by dahamsta

I've always thought that PTSB using a gangster from the Sopranos was just a bizarre idea.

He was doing the PTSB ads before he was in the Sopranos...

Although every other charachter he's ever played has been mafia related
22/08/2007, 1:12 PM
razor

Quote:

Originally Posted by pete

Anyone else think a bogeyman trying to sell a Bank is strange to say the least? Linking banking with the Bogeyman isn't the wisest. Then again Irish Permanent use a gangster character to sell mortgages... :eek:

I hope my little girl never sees it, she'll never sleep the night again.
Can honestly say I remembered the ad but not the bank only that Dave was looking for a new gaff, no more than that.
22/08/2007, 1:20 PM
dcfcsteve

Quote:

Originally Posted by John83

Name a bank.

You serious ? :D

Off top of my head :

Northern
Ulster
TSB/Irish Permanent
AIB
First Trust
Anglo Irish Bank
National Irish Bank
Royal Bank of Scotland
Bank of Scotland
Barclays
HSBC
LLoyds
Abbey
Halifax
Coutts
Santander
Habib
Bank of America
Citibank
Dime
ING
BNP
Credit Suisse
First Boston
Credit Agricole
Credit Lyonnais

I could go on, but I can't see where you're coming from on this ? :confused:

Are you trying to suggest bank's have low awareness levels....?
22/08/2007, 1:48 PM
TonyD

Quote:

Originally Posted by dcfcsteve

Classic misunderstanding of advertising. This would only be true if people had never heard of BOI. But they hardly suffer from an awareness issue, so people talkling about them is irrelevant.

The big question is - what do you actually remember from the ad ? Is the bogeyman or elf pretty much all you remember ? If so, then it's a crap ad, as the drama overwhelms the message. They're looking to advertise their products - not make wacky ads...

All true. There are countless ads I've seen numerous times which would stick in my head, but I could never remember what the product was. Surely defeats the purpose.

On financial ads - my favourite is the Financial Regulator one "I don't know what a tracker mortgage is" :D
22/08/2007, 1:54 PM
shedite

Quote:

Originally Posted by dcfcsteve

Classic misunderstanding of advertising. This would only be true if people had never heard of BOI. But they hardly suffer from an awareness issue, so people talkling about them is irrelevant.

The big question is - what do you actually remember from the ad ? Is the bogeyman or elf pretty much all you remember ? If so, then it's a crap ad, as the drama overwhelms the message. They're looking to advertise their products - not make wacky ads...

They're not looking for publicity, granted, but are any banks? Some of the times these ads are on are certanily not the time people are thinking about credit cards, or mortgages, but maybe sometime, when you actually are thinking about them, the bank with the most advertising will pop into your head. And if not pop into your head, then at least it won't be a forgotton bank anyway.

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