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good point Dotsy but it also ties in with what TonyD said below you. It is possible to have people who have been fed premiership football, and who might be almost oblivious to the Eircom League, to go to a match and convert. It is what happened with me, BohsPartisan (i supported everton too :o ) and Charles Thompson to quote just a few of the posts on here. I suppose these are the type of people to focus on. A real soccer lover will appreciate the passion of a night of supporting your team, winning, losing, singing, chanting, cheering, booing, drinking, laughing, arguing, judging and analysing. How do we get them to experience it? Drag em along to a game and see what happens.
I couldn't agree more. You just can't beat the atmosphere at a live match and I think many newcomers would be pleasantly surprised at the standard of football on offer in the EL but it's getting them to take that first step that is the problem.