Originally Posted by
backstothewall
Just that they don't just run all the rugby based adverts in isolation. They are listed on the websites of the IRFU, Leinster & Munster as official sponsors. If you are going to use a sport to flog your wares the decent and honourable thing to do is to provide some sponsorship for the people who organise it in your area. Walkers Crisps do something similar across the water with the Gary Lineker adverts and their sponsorship of Leicester City.
As a bookmaker who plays up their Irishness and pumps out football related content on a daily basis, I'd say it's poor form from them that they've provided sponsorship to teams in the English league, but not the FAI.
That applies at a more local area as much as it does at a national level as well. For example McDaid's have made a fortune flogging bottles of Football Special and make a lot of being a Donegal company. It feels to me like they should have been the shirt sponsors of Finn Harps for as long as they've had one.