Originally Posted by
Bluebeard
I would have to agree with lim till i die in that the image of Che Guevara's has become the symbol of Capitalism's (hopefully temporary) victory over Communism and more committed forms of Socialism as much as is the concept of "New Labour" a political example of the same.
While I'm not trying to deny that the likes of Macdonalds produce a far more virulently capitalistic stench, the Che image is hand in glove with Macdonalds as it allows the potential protesters, the ones who slip the Macdonalds net, to be able ot buy into the grand consumption for the sake of consumption. This is much in the way that the likes of Gap and Starbucks grew up as conceptually "Green" corporations - there will always be contrarians - how can we harvest from this fact. So the people who think that they are bucking the capitalist led consumerist culture are subscribing to it by the very act of buying something that reassures consumer capitalism's place in their lives: and before we hear the argument of purchase location, it is generally mass produced in a way that perpetuates the labour exploitation cycle, especially when it is bought from a seemingly black-economy style stall.
Indeed, if I am not mistaken, the most commonly used image was a likeness that Irish artist Jim Fitzpatrick made, and was never paid for - further example of the march of capitalism's grubby impact
It is yet another example of what you could call Marketed-Leninism (as opposed to Market-Leninism) - the nostalgia dollar being eeked out of pseudo-soviet bars like Pravda for the upper orders of the Hamburger classes, the souvenier hats and medals hawked as trophies to the historically conscious travellers, and so forth.
The revolution will be downloaded.