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John Delaney/FAI propaganda/vanity exercise hiring a brand specialist to act as a front for it is all I see in this latest debacle
I wonder just how much stupid money Delaney paid this guy that he would put his credibility on-line to present John's self indulging deluded insecure sh111te?
He unblocked a few followers(myself included) this evening and answered a few questions and says he will answer more tomorrow.
PDF of the report in case anyone missed it =+
http://sseairtricityleague.ie/images...than_Gabay.pdf
Crying racism (without a shred of credible proof): http://www.thejournal.ie/jonathan-ga...46496-Dec2016/
This guy. Wonder if Delaney still thinks this Comical Ali exercise was worth it.
Edit: FAI not revealing how much he was paid is eye-raising. Would an FOI cover that?
I saw that on his twitter alright. I think the phrase he objected to was "Jesus wept"
Good enough for the guy anyway.
There's no little irony in the realisation that his own twitter handle - jigabay - is very close to sounding like another racial slur.:rolleyes:
And, because accuracy is important, if he was upset at the use of the word shyster, neither Merriam Webster nor Oxford note any anti-Semitic etymology. (There is a possible link with the German scheisse, which seems appropriate given his report.) What a schmuck.
The report isn't that bad, which a lot of people have failed to acknowledge.
It comes up with quite a few decent suggestions.
Its terrible. I worked in marketing for a while and the report is truly awfulQuote:
Originally Posted by mrtndvn
Much better and actually very realistic suggestions there fair play to them. The only slight quibble would be with the all local club players going free suggestion, a discount may be a better bet.
But what about the curry chips in cork...every professional presentation always has a food review in it ?
In fairness, they're still pretty sh!te as suggestions go.Quote:
Originally Posted by Longfordian
None of these so-called marketing geniuses seem to have a fecking clue about marketing. Everything you do with it is to either :
1) Raise Awareness (let people know something exists),
2) Create Trial (encourage them to use it for the first time), or
3) Generate Loyalty (i.e. second and subsequent usage).
The Awareness of the LOI is ok, but it's image is poor. This is in part responsible for the trial level of the League being abysmal - how many people in Dublin who like sport and football have been to an LOI game ? A tiny portion. So the key focus should be on making people think about the league in a different way and getting as many as possible along to a game in the first place (assuming the product is good enough to reel them in, which is another discussion entirely). Ideally in a way that captures their data (age, email etc) so you can then follow up with them later to encourage loyalty.
The single most simple and cost-effective proposal I can think of for the FAI to promote the LOI would be to have an equivalent of Non-League day here. An LOI day - on a weekend when there is no 'top level' football in England or Scotland to act as a distraction or excuse. Schedule the derby matches on that weekend, to maximise the crowd and vibe - the way that the Irish League always has derbies on St Stephen's Day. Have a big FAI-backed campaign about it all, using LOI stars past and present who the public would recognise. Rope in a few celebrity fans like Dara O'Briain to say why they love the League and will be there on LOI Day, through both ads and social media. And use things like the FAI's database of international ticket buyers to encourage people to go and sample the LOI on 'LOI Day' (I'm not suggesting that specific name btw - it needs a better one. Like 'Community Day' or something less cheesy). Get the league clubs themselves fully on-board and to run all sorts of things themselves to improve the matchday atmosphere before during and after games - samba bands, bar promotions, competitions etc etc. Get entire schools along etc.
Easy to do, relatively cheap, if done properly it could see a big increase in awareness and attendances on that day, and it could be replicated every year and become part of the Irish sporting calendar the way that Non-League Day is in England.
So feck these so-called marketing gurus who haven't got a clue. It's about raising positive awareness, encouraging trial and then securing loyalty. Nothing more complicated than that.
It's a shame for Jonathan Gabay that he wasn't around to sample the famous Mon Dogs at Gortakeegan. That presentation could have been entirely different if he had.Quote:
Originally Posted by sbgawa
In all honesty, that 'alternative' strategy is utter nonsense for the best part too. Not everyone is on social media and not everyone sees everything that's on social media accounts. There's a lot to be said for simple ideas like billboards, fliers, local radio/newspapers, etc.
I do like their idea of fan days, and social media could definitely be utilised more, but the idea that it's the be all and end all is pure drivel.
If its about bringing people in then a free weekend where the fai pay all clus their average gate but it's free in. Would cost less thenergy people think by the time season ticket holders are excluded ....up to each club then to promote a free match
I put in lots of typos because that and food reviews is what goes in professional reports........
Agree with the above poster, I don't know why there's never been a ''LOI day''. Non league day in England is massive
Absoutlely love the idea of a Thursday night Facebook live LOI show.
I can't see why RTÉ or some of the other national TV stations don't do this already to fill a gap.Quote:
Originally Posted by outspoken
Facebook is sooo 2012.
Its demographic is ageing upwards rapidly, as kids have moved on to other platforms to communicate now.
Social Media should be an important component in creating and marketing the LOI. But it shouldn't be the sole way, which is what those Limerick chancers have managed to blag some free national media out of largely suggesting.
Facebook is stil the biggest social medium, and it isn't even close
The problem is all advertising on the internet to get people out of their houses and off their phones is pretty much doomed