This.
A little leeway should be allowed for, of course (e.g. you can stray to just under 70% at times, as long as it's not for extended periods and as long as you end the season under 65%), but Bohemians should be penalised if the only way they stay under 65% is by winning the title. Such gambling only puts the club in peril. I'd rather support a mid-table Premier Division club than Title-Contenders that may not be around next season.
True. I mean the answer to clubs not living within their means isn't to restrict their means even further. It's to strip them of the glory they attained by such extravagant spending.
Well there's three ways of doing this.
1. Media. Apart from local newspapers, which children don't read, the league isn't getting coverage. And of course, the worst part of this would be a country of Bohs/Rovers fans... the culture of glory-hunters we're breeding now will follow the leading teams if the national broadcaster is the only source of LOI they get.
2. The Parents. Again, not likely. Because the fathers to a large extent will raise their children as a Liverpool/United fan, or as a Premier League fan, and they'll end up seeing too much of it in their youth, being drawn into the glitz and glamour of it...
3. The Schools. I think this could be where the money lies. If the local side went around, during the off-season (as the new season nears) and did a skills course with the students of Primary Schools, handed out hats, scarves.. one of two jerseys in a raffle... it could stir up some interest, get the kids acquainted with the players... and (hopefully) get the classmates of the jersey-winners to be a wee bit jealous and get the parents to buy one :p