Nicely done :D
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I thought it was the greatest quote I ever heard on the news when he said it!
:DQuote:
Aer Lingus are a lot like Shamrock Rovers.........they used to be big in the 50's and 60's but the world has moved on! There now kind of homeless and generally rudderless!
If seeing the name 'Shamrock Rovers' in print is the sum total of what they hoped to achieve here, then fair play - they've succeeded.
But if they hope their "publicity" to achieve anything more here than that, then we all know it won't.
So there is nothing to "get".
I'll try one more time, as the old adage that 'all publicity is good publicity' is just bullsh!t.
If Rovers just want to see the name of their club in print then fine - they succeeded. But if they want to achievbe anything more than that - e.g. convert anyone who sees it into supporters etc - there is nothing in their statement that will achieve that.
Rovers may as well have taken a can of spray paint and written the name of the club on a wall somewhere, as that's about as effective as the 'publicity' of having your name in-print with no clear response mechanism/purpose is. It will do nothign for the club.
Aye. Its the season of goodwill so Happy Christmas Steve.
publicity is the key to sponsorship which is the key to revenue methinks
Depends on the kind of publicity, does it not? I can't imagine all the publicity Cork's examinership generated bringing in extra revenue through sponsors wanting to get involved.
And I don't see much in the Rovers statement that is going to make businesses more likely to get involved in sponsorship.
O'Leary featured on Langerland on RTE this week.
"He was delayed into the world by 4 hours, due to the late arrival of an incoming baby" :D