Quote:
The Aviva Stadium is to be rebranded for the hosting of the Europa League final next year – despite the insurance company spending €40 million to secure naming rights for the stadium.
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The decision by Uefa is embarrassing for Aviva and the FAI, which received a cut of the €40 million naming rights deal.
Is there an agenda behind the article? It appears like a simple attempt to embarrass the FAI/Aviva. Especially given the fact that the piece concludes with a penultimate paragraph pretty much rendering even writing the whole thing completely pointless:
Quote:
However, a spokesman for Aviva said the company was aware of all protocols when it signed its ten-year deal, and was delighted with its decision to sponsor the stadium. "It is Uefa policy to refer to the city," the spokesman said.
I just thought it was all a bit odd seeing as it's been public knowledge for quite some time - years in fact - that UEFA and FIFA have such rules in place when it comes to their events being hosted in corporate-sponsored stadia.