TV cash to benefit all League clubs
http://www.unison.ie/irish_independ...&issue_id=12149
ALL 22 clubs are likely to benefit from the €300,000 injection to the eircom League prize fund announced by FAI interim chief executive John Delaney.
The money has been generated by a new TV deal that will see up to 30 matches being shown live on RTE, TG4 and Setanta Sports every season for the next five years.
When added to last year's prize fund of €98,200, plus the €37,500 paid out in TV fees, it means the League has an enormous €435,900 to distribute this season.
Delegates from the clubs are scheduled to meet on Monday March 7, when they will be presented with the options available to them but it appears that predictions of a massive increase in prize-money will be off the mark.
The money is likely to be broken into three sections - prize money, TV fees and a participation fee - ensuring that each of the 22 clubs benefit in some way from the massive windfall, possibly to the tune of €5,000 per club.
Last season 10 of the 22 clubs received absolutely nothing in prize money or TV fees. The top six teams in the premier division shared €45,000 in prize money while the first division fund of €22,000 was split among the first four clubs. The last four in the League Cup shared £21,000 with the top two in each division's fair play table splitting €10,200.
Meanwhile, the €37,500 paid out to the teams involved in last season's five televised league games was shared between five premier division clubs.
If each club receives the expected €5,000 per club it will leave €325,900 to be distributed in prize money and TV fees.
The current fees for televised games are €5,000 for home teams and €2,500 for away teams and if this payment scale is maintained then it will mean payments of €217,500 for the minimum 29 matches guaranteed under the new deal.
That would leave just €108,400 to be distributed in prize money, an increase of 10.4 per cent on 2004. This figure will only be increased if the clubs decide not to introduce a participation fee or opt to reduce the TV fees.
No matter what happens on March 7, this deal represents a massive boost to the eircom League, not just because of the cash injection but the huge benefit to its profile.
RTE are committed to showing eight games live, three of which will be in the FAI Carlsberg Cup, while Setanta will show 10 games, five live and five 'as live' and TG4 will televise 11 games, four of them FAI Carlsberg Cup ties. TV3 will continue to cover the eircom League through their weekly highlights programme.
A committee, chaired by the FAI's TV consultant Laurence St John, will decide which games will be shown live. Fourteen days' notice will be given for each match. It has already been decided that the Bohemians v Shamrock Rovers game on March 18 will be shown on Setanta, while TG4 will screen the March 25 meeting of St Pat's and Bohemians.
"This ground-breaking deal will see unprecedented exposure of the game on TV," said Delaney. "I have always held the view that TV rights hold the key to investing in our domestic game.
"This deal shows the ability of the FAI to leverage extra prize money and TV revenues for the eircom League. In the context of a merger I believe that the family of football could increase the prize fund even more significantly if that is agreed for the season after next."
He added that he expects to announce commercial deals in the coming weeks which could lead to future prize fund increases. Companies buying FAI rights would also be sold eircom League rights and a percentage of the fee would be apportioned to the eircom League.
Delaney also stated that the FAI expect the cabinet to make a decision on the Sports Campus at Abbotstown within the next two weeks and he reckoned that the FAI could move out of Merrion Square within six months.
Gerry McDermott