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It has cost them a guaranteed £8m in prizemoney plus TV revenue.
"It's a huge disappointment for Rangers fans but also has an impact on the whole of the SPL," said Doncaster.
...
There is also the loss of match-day revenue, but it is from television income that the greatest loss from not qualifying for the Champions League is felt.
A large part of the distributed revenue from the Champions League is linked to the "market pool", the distribution of which is determined by the value of the television market in each country which for British clubs is high.
"With a team in the group stages of the Champions League, that means much larger solidarity payments from Uefa for all our clubs," chief executive Doncaster told BBC Radio 5 live.
"With Rangers going into the play-offs for the Europa League, that means much smaller payments for our clubs."
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Despite there being no Scottish team in the group stage of the Champions League for the first time since 2002-03, Doncaster defended the quality of the SPL.
"We've got players like David Goodwillie who has just gone to Blackburn for a multi-million pound sum," he said.
"And we've certainly got a very good representation of managers south of the border."
Interesting way to big up the SPL. Times are certainly desperate.