What would you know about branding?
The "Super Saints" brand was taken off the shelves quicker than Jade Goody perfume!
No wonder all you Dubs want us to subsidise you!
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It is now you're on it. ;)
Of course such a shop is sustainable but only for the 4 Dublin clubs in Dublin. I've even done some preliminary research on it. There's a shop in Stockholm along exactly those lines - sells merch and tickets for the 3 Stockholm Allsvenskan clubs.
A shop in Dublin would have to make some compromises of course ie. sell FAIreland stuff too but it would help to attract tourists into the shop and to games. At the moment there is nothing whatsoever in Dublin City centre to let tourists or foreign football fans living here that there is senior football in Dublin.
KOH
I didn't say that either. Obviously the clubs can't afford this at the present time. However if a premises or part of, was provided by the FAI (highly aspirational I know)...
Anyway you're probably right. Chances of it working out would be slim, it was merely an aspiration. No need for paranoia mind.
Despite the claims of some, there's nothing Irish about Man Utd.
By far the biggest market for a Dublin City Centre store would be tourists - people aren't going to visit Dublin and buy a Man Utd shirt as they can get the exact same product at home (and probably cheaper), but they might well buy a Pats/Galway/Cork shirt to take home.
While I think of it, didn't Ronan Seery claim at one point that the Dublin City shirt was easily the highest selling in the league, due to their tie up with Carrolls?
If you are going to tap the tourist market in Dublin youd need to be in / around temple bar. Rents must be savage aroynd there, but some small ****ty record shops appear to scrape buy. Sure even Leinster rugby dont have a city center shop.
Similar shop in Stockholm called Derby with the 3 big clubs having 1/3 each. Very impressive. Worth looking into ...
bhs
SligoBrewer - Did they sell actual vinyl in there?
This is an area that Linfield have been very successful in. Don't know exact figures but there is a club shop at Windsor Park, an official outlet on the Shankill Road which is owned by a member of the board as well as an online shop. When a new shirt is brought out there is a kit launch and these have proved to be very successful. It is great to see the number of people runnning about in Linfield gear. The range of stuff available from Umbro is also a massive help.
Tourists buy GAA and Rugby merchandise, so why not Football shirts?
And yes, I know that Seery talked mostly ********, but regarding the shirt sales I actually belive him. The shirt was sold in Carrolls branches throughout the city centre, all of them geared towards selling the most useless tat to gullible tourists. They all stocked the Dublin City shirt, and it certainly qualifies as being useless tat..
Umbro have been rubbish with DCFC from a stock replenishment point of view. We didn't have any jersies available for most of 2006 season - particularly for almost all our Euro run, when we could've sold them by the van load... :mad: We're always waiting around for new stock from them - the club shops were half empty in the run-in to Christmas
Though I have a sneaky suspicion a lot of it may be to do with the club not giving them a rocket up the ass often enough.