Gambling on 20% of your budget seems a bit risky. I know whatever shorfall there is will be underwritten but how long will that last. Galway had good attendances last year because they had a chance of promotion.
If they are losing matches week in week out they won't get the big crowds (Galway fans are as fickle as in the rest of the country).
I hope it works for them, but I'm they need to be succesful on the field.