Incidentally - I see that Setanta are covering all of Poland's Euro 2008 qualifiers, which is smart business for them given the number of Poles in Britain and Ireland.
They're quite quick to see an opportunity In Setanta. Which may well explain why it was left to them to introduce a cross-border tournament, and also why they show more domnestic games thaN any other broadcaster north or south (with the possible exception of TG4).