Marketing and Promotional Initiatives

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07/04/2010, 3:51 PM
foxx92

Quote:

Originally Posted by peadar1987

I remember I was at a summer soccer camp a few years back, ....

I ended up supporting Galway United for a similar reason.
07/04/2010, 3:57 PM
micls

Quote:

Originally Posted by Spudulika

I know it sounds heretical, however we can all appreciate this as sports supporters - have a look at what the GAA does and borrow/steal a few things! The IRFU did and look how they have increased their numbers and standing. One very simple thing that comes out from GAA dictat (as well as being bred/beat - pronounced 'bet' into trainee teachers) is get into the Primary schools. It can be laid down from on high (FAI) or in a concerted effort from the local club, and co-ordinated with amateur clubs. Send in players to give free coaching lessons in local schools and give out prizes of tickets etc, then you have a link to the next generation and grab the parents in too. If clubs already have football camps that's good, but those families are looking for low cost babysitting or are committed to football anyway. You need to tap into the masses too. We did it with a rugby club I worked with, where the local football club sat on their haunches as the only game in town, within a year we had 80 kids training each weekend, almost all from the schools, and it's maintained the momentum. It was tough to begin with but you need to stick at it.

Completely agree.

Sciath na scol is huge in primary schools but the majority of primary school kids prefer soccer from my experience.

A similar, properly run competition/blitzes would create huge interest. When you've that set up you can bring in the LOI teams. Have them do coaching sessions, give out tickets.

Was always surprised at how difficult it seemed to be to have a school soccer team at primary level because of lack of organisation.
11/04/2010, 11:04 PM
Ezeikial

1 Attachment(s)

Latest promo poster from Oriel promoting the next 2 home games. The first of these is for the visit of Bohs.

I can only assume that the "Bring a Buddy" line is aimed at Pat Fenlon!

Attachment 1606

Full poster-

http://dundalkfc.com/posters/BohsBray.pdf
12/04/2010, 2:14 AM
sean r

how about fancy dress contest at the match? the winner get a free match ticket to a future match or a free jersey from the club shop or something like that the winner can be announced at half time and he gets into the next club program.
13/04/2010, 4:14 PM
ClaretnBlue

Quote:

Originally Posted by MariborKev

LOI clubs don't do promotion.

They do endless cycles of bust and emotional statements from whoever the new chairman of the time is. They plead with people to "come out and support the team" but don't apply any of the tested techniques used in other facets of business.

The idea of spending money not on players appears to leave boards in a cold sweat.

Absolutely bang on there ! Spelling the word promotion would be a problem for those in charge.
And as far as comuing up with new ideas and initiatives - Phew!
13/04/2010, 4:43 PM
Ezeikial

Quote:

Originally Posted by ClaretnBlue

Absolutely bang on there ! Spelling the word promotion would be a problem for those in charge.
And as far as comuing up with new ideas and initiatives - Phew!

What about your ideas and initiatives - have you got any?
13/04/2010, 9:46 PM
MariborKev

Did the €10 in @ Richmond have any effect tonight?
14/04/2010, 10:33 PM
Dodge

Quote:

Originally Posted by MariborKev

Did the €10 in @ Richmond have any effect tonight?

Only saw this now Kev. Not at all. Poor crowd. Well, usual crowd for Setanta on a Tuesday night but a good bit down on league crowds
15/04/2010, 9:59 PM
MariborKev

On the point of marketing initiatives(and dragging it off topic).

I was on a bus in Fairview this evening and there were people in Leinster jerseys giving out leaflets to people in the parked traffic. Was this some sort of promotion for the Magners League games?
16/04/2010, 10:42 AM
marinobohs

Quote:

Originally Posted by MariborKev

On the point of marketing initiatives(and dragging it off topic).

I was on a bus in Fairview this evening and there were people in Leinster jerseys giving out leaflets to people in the parked traffic. Was this some sort of promotion for the Magners League games?

Leinster are trying to broaden their market and are promoting games now given their current "European Champions" status. Fairview would not remotely be a rugby area but is a through point for traffic going to Clontarf/Sutton/Howth which would be slightly more rugby orientated.
That the local football clubs (Shels, Bohs and even Sporting Fingal) have never tried such an initiative comes as no surprise (perhaps waiting until they are european Champions ?:rolleyes:
16/04/2010, 11:07 AM
dong

Quote:

Originally Posted by marinobohs

Leinster are trying to broaden their market and are promoting games now given their current "European Champions" status. Fairview would not remotely be a rugby area but is a through point for traffic going to Clontarf/Sutton/Howth which would be slightly more rugby orientated.
That the local football clubs (Shels, Bohs and even Sporting Fingal) have never tried such an initiative comes as no surprise (perhaps waiting until they are european Champions ?:rolleyes:

I know exactly the response of the clubs to this:
"Yea but sure what about the cost of printing the leaflets?"
Depressing.
16/04/2010, 11:12 AM
marinobohs

Quote:

Originally Posted by dong

I know exactly the response of the clubs to this:
"Yea but sure what about the cost of printing the leaflets?"
Depressing.

Yea agreed, but you need to speculate........... Most clubs have some way of getting 100/200 copies run off at fairly minimal expense. The only way to raise the profile is to tell people you are there !
16/04/2010, 11:12 AM
Mr A

Clubs are generally desperately short of volunteers. It's all very well criticising them for what they don't do, but the work that goes in to keeping an LOI club show on the road is incredible and very little credit is ever given for this.

If you want things to get better- get involved.
16/04/2010, 11:20 AM
marinobohs

Quote:

Originally Posted by Mr A

Clubs are generally desperately short of volunteers. It's all very well criticising them for what they don't do, but the work that goes in to keeping an LOI club show on the road is incredible and very little credit is ever given for this.

If you want things to get better- get involved.

I wasn't critisising anybody and I do know how much work in involved (and the trojan work carried out by individuals at almost every club). I was commenting on a promotional activity carried out by Leinster - mentioned by another poster - and thought it would be a good idea for the local football clubs as the area lends itself more to football than rugby.

Quite possible I suppose that Shels, Bohs and SF have considered this iniative and abandoned it due to lack of volunteers but I certainly did not hear of it (and it is likely I would have in Bohs or shels).

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