FAI Fans Forum - 4th April

OneRedArmy's report on the Derry site

"It was an interesting session, lots of facts, and very comprehensive presentations from
Fran Gavin - League Director
Padraig Smith - Compliance Director
Regina Coppinger - Licensing Manager
Michael Hayes - Operations Manager
Noel Mooney - Marketing Manager
Mark Bradley - Football League Customer Experience Consultant

It went on for over 5 hours, so I've tried to summarise key messages and interesting info maybe not in the public domain previously. Kev can fill in the blanks!

Fran Gavin
- Looking to move U20 to U19 to increase gap between A league.
- €280k to win Premier, €130k 2nd.
- FAI Cup venue undecided. RDS, Tallaght, Turners Cross and other being considered.
- Inform web-based system for fixtures, registration, disciplinary, match reports has been rolled out. It includes a referees portal. Ref gets match info pre-match and submits report online afterwards.
- New rule on club colours. All 3 kits must be so different they could be used in a match against each other. Club kit database distributed to all clubs. All clubs must travel with two kits.
- Match delegate at every game reports on behaviour of fans, stewards, manager, medical, adherence to security, promotions, marketing & licensing.
As an aside the attendees were told that PSG wrote to UEFA and FAI and said Derry fans were the best away fans they'd ever hosted.

Michael Hayes
- The new Europa League set-up is not yet finalised, including coefficient points and consequently seedings, despite what you read elsewhere (Bert Kassies site is wrong)
- FAI is much less tolerant of clubs changing fixtures mid-season unless well-justified.

Regina Coppinger - Licensing
- Licensing Committee has outside expertise. Legal, financial and other sports. Licensing process is confidential.
- All players must have an ECG on record, all UEFA players a more advanced echocardiogram.
CIDP - 5 year plan for infrastructure development that MUST be updated annually and supported by evidence.
- 23 groundsmen, 140 event controllers, 600 stewards have been trained.

Noel Mooney - marketing and the customer experience.
- Clubs are working with Feargal Quinn (Superquinn founder and renowned expert in delivering quality customer experience), Mark Bradley & Huddersfield Town chairman to improve customer experience.
- The club CPO has a remit to build links with schools and other community groups and build long-term links in the community.
- Noel is focusing a lot of time on viral marketing and online targeted marketing through central database.
- TV coverage, live games & MNS are viewed as being crucial to the marketing of the league and making this as professional as possible. Constantly re-iterated that the FAI lost millions in the Irish international TV rights deal by insisting on prime time LoI programme.
- LoI.ie website has been completely revamped. Should be regularly visited by all supporters. Lots of multimedia content, including LoI TV.

Mark Bradley - Football League Customer Service Advisor
- Clubs can't rely on diehards. They are not bothered by poor customer service, they accepted it long ago.
Mark and his family go undercover at matches, from various perspectives and then report back to club management.
- Families are v important. 12% increase in families in the Football League over the last year.
- Key to this are helpful staff (especially stewards), food prices and quality, and a positive stadium environment
- Derry City are a pilot club for an undercover visit, which will then be reported back to the club.

Noel also provided an update on progress on actions suggested at last fans forum. The following recommendations were actually followed through on:
More local marketing
Consistency on fixtures
Mobile food vending
Availability of LoI patches to clubs
Database of young fans - database there, Data Protection issues for under-18s

Padraig Smith - Compliance Officer
Combined losses across the LoI down by 50% to €3.3m
6 profitable clubs, 5 with a loss of less than 50k.
Target of overall breakeven
7 budgets rejected from 3 clubs this season for various reasons including:
No debt reduction strategy in place
No Revenue repayment schedule
A projected 6 figure unfunded loss.
- Examinership - the law allows it, so the FAI can't stop clubs availing of it. Sanctions are in line with European rules. 10pts deduction plus sliding scale depending on what they paid back their creditors. 70 day rule for court protection, so if clubs go into examinership at the end of the season, the sanctions applied next season. Can't be an easy option for clubs.
- New rules on non-payment of player wages, transfer/loan payments, wage cuts during season. Sanctions to stop all transfers.
- Aim for clubs to operate debt free on operational expenditure (i.e. wages). Capital Expenditure is treated differently to opex if clubs are borrowing to improve stadia this is obviously different to borrowing to pay wages.
- The Salary Cost Protocol has resulted in drop in overall losses. Directors loans now need to be sponsorship to count for SCP, they can't be taken back out. 4 clubs breached it during last season. Transfer bans in place at all 4 until resolved.
- 2010 SCP will include mgt. and coaching. Youth exemption for home-grown players, so their salaries won't count in the SCP for one or two seasons. Incentive to bring people through the youths.
The aim of the SCP and the financial controls is to move beyond paying the players as the only financial goals of clubs.
Work ongoing on measuring Return on Investment from your spending on players (wages and transfer fees) v other spend (youth, marketing). Strong evidence that spending on wages doesn't equate to success. There is a poor correlation between spending and success in LOI compared with other Leagues (so if you rank the clubs from top to bottom on wages versus League position the correlation is poor when compared with elsewhere).
- Highlighted that as LoI are often forced sellers to English clubs, they don't realise the real value of players they sell. It was pointed out that the COMBINED transfer fees of all the top players with senior and underage caps from Kevin Doyle onwards (including McGinn and McCourt), was less than Wolves paid for Ade Akinbiyi in 1999 (£3.5m).
- Highlighted that a number of clubs are building "warchests" over the next few seasons to be able to access matched Government grants whenever the economy improves and capital funding becomes available again."

On a personal level, I thought the turnout was disappointing. Off the top of my head there were fans from

Derry
Shels
Wexford
Cork
Longford
Athlone
Rovers
Bray
Dundalk
Kildare
Fingal
Athlone
Limerick


There may have been one or two others but and people such as Sligo can be excepted as they had a game. There is no point moaning about what they FAI are/aren't doing if you don't turn up and ask the questions when given the opportunity!

Managers and coaches salaries being included in the 65% wage cap next year is interesting. This would impact Bohs it would seem. Good move IMO.

Tallaght being considered as a cup final venue is a bit silly given its capacity. RDS is the obvious choice, TX would be too small as well. Edit: Thomond should be considered.

The marketing stuff is all well and good, but quality facilities and quality on the pitch is what draws the crowds.

Is there any section where the quality of referees can be discussed? Rules for appealing cards etc?

maribor thats an excellent summary of the day. the most impressive speaker in my opinion was the fellow from huddersfield town he had great things to say about our league. bit disappointed there was no sandwiches. The forum was supposed to start at ten but it only started at quarter to eleven and ended at quarter past three.

The attendance was shocking bad.. Monaghan Utd had a representive at it .But the other clubs didnt have any excuses. Myself Ash and Battery Rover had matches to go to and I still arrived in Waterford in plenty of time for our game. Alan Kearns couldnt make it but I thought a few more sligo lads could have bein there they still would have made it in time for their game.One of our lads asked considering that not all clubs sent reps would it be ok for any club to bring more than three reps to the next forum and they said yes.

I was very disappointed that my question on Cobh Ramblers wasnt answered as due to confidentaility they couldnt discuss it. What a joke that is.But otherwise it was great seeing the familiar faces especially pablo who i hadnt seen in a few years

As usual, solid and helpful answers from everyone else and a lot of vague, meaningless platitudes from Noel Mooney.

Quote:

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Originally Posted by Sheridan

As usual, solid and helpful answers from everyone else and a lot of vague, meaningless platitudes from Noel Mooney.

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didnt realise you were at it sheridan where were you sitting?? noel mooney didnt allow for any questions to be asked as i had one ready for him,..

Wonder why Bohs sent no one? :)

Quote:

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Originally Posted by Martinho II

didnt realise you were at it sheridan where were you sitting?? noel mooney didnt allow for any questions to be asked as i had one ready for him,..

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Wasn't at it (don't imagine they'd allow knights errant :D), I'm just going from the précis above and his record in the job.

I was due to go but family stuff cropped up at last minute

Thanks for the rundown

FAI Cup Final - As this is the last season before new stadium I think they are actively looking at venue outside Dublin as an option. Some talk about under age competition run on the same weekend & location as the Cup Final.

Salary Protocol - From 2010 they may introduce rule that players developed from clubs under age structure don't have their wages included in the 65% rule so a set number of seasons. There will be report published later this year on club finances in the LOI. Padraig Smith spoke a lot about of inability of clubs to link expenditure on players with return on investment. Said that clubs selling players will always get poor value, need to get foreign clubs to buy (i.e. LOI clubs not desperate to sell). Wanted to see clubs saving money for future projects - only 1 clubs currently has a sinking fund. Easier to get government grants when economy picks up if can prove have been saving money.

Mark Bradley - Consultant to the Football League who will similar campaign to one he ran for the Football League. With 4 pilot clubs (Derry, Fingal, Pats, Shamrock Rovers) will pick newbie families to attend game & report on experience with set list of questions. Focused on key aim of keeping new customers/fans i.e. no use getting new people in the gate if the experience is rubbish.

RTE - Will run a Fantasy Football competition on their web site. No set launch date as in discussions.

Licencing - This was linked to improved facilities. Easier to get grants will long term plans & better run clubs.

No sandwiches but had mini cakes.

Mark Bradley has met with the CPO's on a few occasions now and is very much involved in helping to raise the level of customer services within clubs.

It is important, especially when things are tight financially in the country, that we can be seen as a "Value for money" entertainment package for families.

Wish I could have gone along but Barry who was there for us is a true fan of the club who can see the faults from the outside and was a more objective person to send.