I like the idea of a a load of extra crap games against mediocre opposition! if we want to give it a bit of athmosphere (i.e. needle) I suggest the following;
Always playing it in Wembley
Calling it the "Mr. Cholmondley Warner Royal British Empire Cup"
Using a mug with Princess Di on it and the motto "queen of our hearts" as a trophy.
rather than presenting the trophy, it should be viciously hurled at the winning team by Prince Philip...while he wears a dust mask to protect him from the "frontier sorts"
that'd be the only thing to stimulate the competition...:D
I really think it won't last much more than 3 or 4 years before foot and mouth or a riot or a lost cat or sheer boredom kills it off.....
http://www.youtube.com/watch?v=W6YTT5VDaO8