Dutch and Belgian leagues set for merger.
The consulting company Deloitte has calculated that a so-called BeNe League could generate in the region of €400m a year in television revenue. In comparison, both the Dutch and Belgium top leagues earn about €80m a season in television revenue at the moment.
So together currently generate €160m between them at the moment, and joining together would push that to €400m.
https://www.transfermarkt.com/nether...ew/news/354233
Joining two markets pushes value up disproportionately higher than you would expect.
Very obvious opportunity to pump money into both domestic leagues. I think Lucid set a minimum prize money figure of a few million that would have to be secured before it would go-ahead.
I don't see anything to lose by trying?!