Because I'm sick of new drinkers taking up space at the bar, they're a nightmare and need to be brought to the dark side (or SLK's lifestyle as we call it) :)
Honestly I don't think kids should be made to think alcohol is a good thing through advertising, kid thinks Liverpool is great, Liverpool and Carlsberg walk hand in hand, and so kid grows up thinking Carlberg and Liverpool are great, and misleading children in both ways is just plain wrong