I suppose it could be a ploy to throw away fans off guard as they look for these boys in green we're allegedly standing up for.
I think the 3rd kit is bland and uninteresting and a somewhat cynical and disappointing marketing ploy, and in that sense, they are probably the ideal introduction for the end of the Staunton Era.
However, I must admit that Im not really the target market , as I haven't given the FAI buggerall bar ticket money in the last 10 years.
Personally, I wouldn't trust them to satisfactorily budget with an 8 year old's Pookie money, never mind a sizeable kickback from shirt sales.