I think it is good. At least in Pat Dolan and Felix Healy they have people who may be somewhat recognisable to the public. Dolan has a column in the papers doesn't he? And Healy's a former NI International, WC player too.
I love Setanta. I watch all the football. German, Dutch, French, English, Scottish, Italian, Portuguese and Irish. I don't compare the quality. I don't care who's playing. I simply love to watch football. As well as that they have F1, hockey and the GAA. So for people like me it will attract them to watch el football, maybe before they wouldn't have.
I prefer the TG4 coverage though. It's better organised and it's as Gaeilge, another bonus, and at least the "foreign" game here is being backed by gaelgóirs, which is also good.
Anyway, I think Setanta IS good for the el. It's more exposure, more revenue, more sponsorship. The game time changing is frankly annoying but at least this Monday I get to watch MY team play on the telly when I can't go to see it. That's very good.