Well it might not be Setanta's aim but it probably is the main reason why the IFA are proposiong this, to make it feel less "All Ireland"
It won't happen though as there is no upside to Setanta Ireland, and they are the ones who call the shots. Whatever chance they have of getting people to look at Linfieldv Derry, they have no chance of getting people to watch TNS v Gretna