Originally Posted by
Nesta99
in general is there limited brand recognition of these sponsors compared to others previously like Harp, Beamish et al, Fyffes, Pepper etc., as international brands? Paddy Power the exception. Or is it generational for want of a better term. I probably knew 888 from general Sky Sports advertisement, Bet Regal, Bet 21 could be all the same to me. 888 and Rovers had the horse signing thing but did the online betting sponsors openly encourage downloading apps, or offer free bets to supporters in a hook them effort. You do see red top papers giving free tokens for betting during racing festival meets. Bet Regal got a nod as sponsor on Dundalk FC media channels at the end of interviews but was there active selling of their product beyond just the brand presence on the jersey/club media/Oriel Park. I genuinely dont know not being home much recently. BoyleSports were often touted as Dundalk FC sponsors with the HQ based in Dundalk, they sponsored Louth GAA and while John Boyle and company staff were often in Oriel Park (a bar tab could be as big as some actual sponsors) they were just seen as a GAA company but are sponsoring Crusaders up north and are all over Coventry, club and city.