I hate to say it but he has a point there..
Sex Sells and thats a fact..
Just look at how the likes of Ljunberg, Beckham and Henry have sexed up the game and thus attracting more supporters.. It might be for the wrong reasons but it does bring in the crowds and increase the profile of the sport..
Women's soccer is getting increasingly popular over in recent times but it needs something to attract more attention..
I don't mean they should play in hot pants and skimpy tops, just get sponsorship from certain brands, the clubs need to market their better looking players (like man U did with Becks)..
They have to get rid of 'butch soccer player' idea from peoples heads :rolleyes: