firstly i've nothing to do with it either - i know N of the L was being tongue in cheek but just in case there are any misunderstandings: dunno these fellas.
secondly the more i think about the name, the more it grows on me :
1 confused punter asks what IWOTO stands for
2 confused punter becomes more confused and asks what it means
3 punter is now enlightened
4 punter feels superior to barstoolers
5 punter makes mental note to be never butt of this or any other secret codes
6 punter consoles himself with new 'newsletter'(?) after yet another home defeat :o