Doing it by official club addresses is the way alright adam, don't think there's a single club now that doesn't have their own domain to have a media@, secretary@ or info@ address. That account then stays behind too if anyone does subsequently move on. I'll step up second so as Blues media chappie.
TBH am not quite sure how much we'll actually use it as we have our own forum for announcements and the like, but like everything else I suppose as soon as it's there it'll get used! :D
Edit: Slow this morning, just read your instruction above. I'll register officially this affo after work so.