Correct.
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Yeah I was thinking along those lines too. I like the way Kerry GAA are sponsored by Kerry Group, as opposed to say Cork and O2. Something a bit more Irish would've been nice. On a practical level though it has to be Aviva for the international exposure dimension.
As a hop-ball aside, given the financial turmoil of the country would people support the selling of the name of O'Connell Street to say, Ryanair, so that the main street in the country is then Ryanair Street, complete with statue of Michael O'Leary as the modern-day Liberator?
I heard they are naming it Shane McGowan Arena. Any truth to that?
Unfortunately by the time the stadium is completed Hibernian as a brand will no longer exist. They're in the process of changing if ya haven't noticed all those annoying ads the last month with HibernianAviva all over them. Same as with Norwich Union over on the mainland.
I think that the advertising industry has evolved to the point where it's a necessary evil
whether we call it Landsdowne Road or the Aviva Statium it is still going to look fantastic if this virtual tour is anything to go by...
http://www.fai.ie/virtualtour/
They've applied to register the name as a trade mark:
http://www.patentsoffice.ie/eregiste...pli=2009/00231
A letter in the Irish Times yesterday suggested that the new ground be now known as The Palindrome. Quite funny I thought.
I think its great they pay the FAI to call it Aviva and we all call it Lansdowne Road. Whats the problem