Thought the league was going for a champions league style sponsorship with multiple companies and not having a title sponsor?
They already have eircom and Boyle sports announced (the two of them together add up to the title sponsors money from this year) and I know they have 1 more deal done but not yet announced and are looking at 2 others.
That means that the league will receive €600,000 more next year than this year in sponsorship. Surely thats a good thing?